Custom Software for Real Estate Teams
Every lead, deadline, and commission split in one place
Your agents know how to close. It's everything between the first call and the closing table that leaks: leads, deadlines, feedback, splits. We build the software that plugs those leaks, with the price in writing before we start.
Sound familiar?
- Leads come in from Zillow, the website, calls, texts, and open-house sign-ins, then sit in five different places until some of them quietly go cold.
- Transaction deadlines — inspection, appraisal, financing, closing — are tracked on sticky notes and adrenaline, and one missed date can cost a deal.
- Showing feedback evaporates. Buyers' agents tell you something useful, and by Monday it's gone, so your sellers keep asking questions you can't answer.
- Commission math lives in a spreadsheet only one person understands, and every closing kicks off a round of "wait, what's my split?"
What we build for real estate teams
One inbox for every lead
Inquiries from every source we can connect — portals, website, calls, texts — land in one queue, get assigned to an agent, and get a follow-up timer that flags any lead nobody has claimed. You can see which sources turn into closings.
Transaction deadline tracker
Every deal on one board with its full deadline chain — inspection, appraisal, financing, closing. Automatic reminders go to the right agent before dates slip, not after.
Showing feedback system
Buyers' agents get a quick feedback link after every showing. Responses collect on the listing automatically, so your weekly seller update starts from real feedback instead of memory.
Commission calculator
Your splits, caps, referral fees, and team structure set up once, so every closing shows who gets what, with the math laid out for anyone to check.
Frequently asked questions
How much does custom software cost for a real estate team?
Standard rates are a $650/month platform fee plus $49/month for each agent or staff member who signs in, adjusted to your team and confirmed in a written quote before anything gets built. A team with five people signing in is $895/month. Per-agent CRMs charge by the seat too; the difference is that this one is shaped around your stages and splits, and the monthly fees cover hosting, monitoring, backups, security updates, bug fixes, and email support. Text messaging, if you use it, is billed separately. Changes after launch are $150/hour, approved in writing first, and a larger build can carry a one-time fee, quoted up front. Here's our full breakdown of what custom software costs.
We already pay for a CRM. Why build custom?
Big-brand real estate CRMs are built for every brokerage at once, so your team ends up working around them. Custom software is shaped around how your team works — your stages, your splits, your checklists. If your current CRM already fits, keep it.
How fast can our team be using it?
A single tool, like a deadline tracker or a commission calculator, typically takes 1–2 weeks; a full system with leads, transactions, and commissions typically takes 4–8 weeks. Those are ranges from our past projects in other industries, not promises. Once it's running, a lot of the follow-up work can be automated too; see our small business automation guide.
Can you import our existing leads and past transactions?
Yes. Spreadsheets, CRM exports, and transaction histories come over, and the migration is scoped and priced in your written quote. Your pipeline shows up fully loaded on day one.
Plug the leaks before the next closing
Walk us through where deals leak on your team. You'll get a written quote for the tools to plug those leaks. No cost for the conversation, no obligation after.
Get a Quote